First Place, Full Hearts: How Armis Won Big at RSAC 2025

We’re still buzzing.

Armis has officially been awarded First Place in the “Massive Booth” category (30’x30′ and above) in the 2025 Cyber Marketing Society Beautiful Booth Awards at RSAC 2025—and honestly? We’re over the moon.

It’s hard to put into words what this recognition means to us. RSAC is the Super Bowl of cybersecurity, where the best minds and boldest brands show up to inspire and connect. Taking home this award among so much creativity and innovation is humbling and exhilarating. And the best part? We did it together.

More Than a Booth—A Brand Experience

When we designed our booth, we didn’t just want to build something big. We wanted to create something unforgettable.

From the start, our goal was to design a space that felt alive—something that pulled people in, sparked conversations, and left a lasting impression. The towering, double-height structure became a landmark on the expo floor, wrapped in Armis purple, rich textures, and lighting that brought everything to life.

At the top of every hour, the booth pulsed to the beat of a synchronized multimedia show—a custom blend of high-energy visuals, sound design, and lighting effects that turned heads and stopped traffic. For us, this wasn’t just a spectacle. It was a statement: Armis is here. And we’re here to lead.

Meaningful Engagement, Not Just Foot Traffic

We’ve all seen booths that attract crowds but leave little behind. That’s not us.

With our Win and Give activation, we reimagined what engagement could be. No plastic swag bags. No throwaway tchotchkes. Instead, we handed out scratch cards for participating in demos, theater sessions, and social posts. Each card unlocked a vending machine filled with high-value rewards—and every redemption triggered a donation to St. Jude Children’s Research Hospital.

This simple mechanic sparked something bigger. It led to more conversations, deeper connections, and over $10,000 raised for a cause close to our hearts. For many attendees, it wasn’t just a highlight of the booth—it was a highlight of the entire show.

Heart Meets Hospitality

We wanted people to feel welcomed, not just wowed. So we brought in live actors to infuse storytelling, warmth, and just a bit of theater into every interaction.

One of our proudest new additions this year was a fully functioning podcast studio inside the booth. This wasn’t just for the show—it was a content engine streaming real-time conversations with cybersecurity leaders and innovators. Visitors got front-row access to unscripted insights, and we walked away with a rich library of material that extended the impact of our booth long after the lights went down.

Armis Everywhere

Our presence at RSAC didn’t stop at the show floor. This year, Armis showed up everywhere—and it was no accident.

From our curated executive experiences and offsite meetings to THE Unplugged Party (yes, THE party everyone kept talking about), we designed a 360-degree experience that was unmistakably Armis. Our message was clear and consistent: We’re here to help the world see and secure its full attack surface. And whether you saw it on signage, social, or stage—we hope it left an impression.

A Collective Win

This award belongs to everyone who helped bring this vision to life.

To our Brand Team, thank you for dreaming big and sweating every detail.
To Demand Gen, thank you for the strategy, execution, and tireless hours.
To our incredible booth builders at Czarnowski Collective, thank you for turning our ideas into reality.
To EMCME, our event agency partner—thank you for your creativity, partnership, and flawless execution on the ground.
To our sales teams, engineers, marketers, executives, and booth staff—thank you for showing up with heart and hustle. You made the experience what it was.

And finally, to the Cyber Marketing Society, thank you for seeing what we were trying to create and honoring it with this award.

Looking Ahead

This moment is more than a win. It’s a reminder that great marketing connects. It informs, inspires, and, when done right, gives back.

We’re walking away from RSAC 2025 full of gratitude, pride, and motivation to do even more next time. Thank you to everyone who stopped by the booth, joined a session, gave us feedback, or helped us give back.

See you at the next show—because we’re just getting started.

—
Wendy and Brad
With hearts full and eyes on the future