Michael Rothschild

VP, Product Marketing

Michael Rothschild is a prominent figure in the cybersecurity industry, serving as the Vice President of Product Marketing at Armis, a leading company specializing in asset visibility and security for enterprise environments.

Michael held various significant roles in several renowned technology companies over the last 25 years, where he developed a deep understanding of the cybersecurity landscape.

Michael has been recognized for his thought leadership in cybersecurity, often contributing to industry discussions through speaking engagements, webinars, and published articles. A past professor of marketing, Michael hold advisory board positions at Ithaca College and Rutgers University.

Blogs by Michael Rothschild

Beyond the Scanner: Why AI-Native AppSec Must Evolve into Risk Management

Armis Labs highlights a 30% vulnerability rate in AI-native development. Is your AppSec program ready for the “vibe coding” era?

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Why Application Security Can’t Live in a Silo Anymore

Armis Centrix™ for Application Security provides AI-powered analysis, complete enterprise code and supply chain coverage, rich contextual intelligence, runtime-aware validation, and deep integration with developer tools.

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The ROI of Cyber Exposure Management: Omdia’s Validation of Armis Centrix™

Omdia quantified the business impact of Armis Centrix™, focusing on operational efficiency, financial savings, and reduced disruption. Read about the results.

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CTEM Without the Swivel Chair: Making Cybersecurity Workflows Actually Work

The Armis Centrix™ Chrome Extension is a lightweight, right-click tool that brings the full power of Armis Centrix™ directly into the browser, right where security analysts are already working.

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Water Security Under Siege: Why CTEM Is the Lifeline for Critical Infrastructure

In an era of state-sponsored cyber conflict, water is an easy weapon. Learn how CTEM gives water and wastewater facilities a framework for true resilience.

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SharePoint May Be Sharing Too Much

Discover why AI-based, pre-zero day threat detection is no longer just a proof-of-concept technology, but rather a fundamental component of both cyber exposure management and overall organizational resilience.

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