Senior Director Product Marketing

Palo Alto, California, United States

Armis is looking for a few of the very best people in their field to join our A-team of big thinkers, doers, movers, and shakers. This unique opportunity truly offers the best of all worlds—start up culture, enterprise level benefits and security, and top pay for the industry. Got your attention yet? Good, keep reading, it only gets better.

Ok, so what exactly does Armis do?

Connected assets are growing at an explosive rate, across every industry and every geo. In today’s world of smart devices and BYOD, these assets come from every direction and are found in every possible environment and industry. And they’re critical to success for every enterprise. And because every single asset represents a very real potential vulnerability, they’re also the last line of defense against today’s sophisticated cyber criminals. 

Armis gives companies of every size—across every industry and geo—complete asset visibility, contextual intelligence, and continuous security. We have partnerships and integrations with the planet’s leading tech and cybersecurity players. And we’re building an incredibly smart and diverse global team of thought-leading technologists, creative visionaries and proven game changers who are ready to take Armis to the next level.


We are looking to welcome a Sr. Director Product Marketing to help create the powerful and compelling messaging, content, and collateral that drives awareness, educates about Armis, and fuels the adoption of asset intelligence from our unified visibility and security platform. This role will lead the effort to develop and deliver solutions, messaging, marketing content, collateral and customer-facing programs designed to drive further adoption of Armis among C-Suite decision makers, LOB and technical influencers within our enterprise accounts. 

You will work with the best in the business, and we need you to bring your creativity, imagination and energy to this role. As the Sr. Director Product Marketing, you will have experience with the cybersecurity market overall including, understanding of the buyer personas and an understanding of the inherent cybersecurity challenges they have. With that strong background as your guide, you will engage cross- functionally with our internal teams to help design, plan and execute the go-to-market strategy that drives measurable success. This will include building personas, differentiated messaging, enablement and content to increase awareness and demand about the Armis platform and its role in securing these organizations. This role will also engage with Armis sales and channel resources to ensure that the teams are all enabled to deliver a consistently powerful message to the market.

You are an experienced product marketer ready to take on a challenge. You are a self-starter who can excel in a fast-paced environment. You’ll have experience working with a distributed/global team. You will relish in taking ownership of the product marketing activities and you will feel comfortable presenting to both technical and business decision makers. A creative mindset and an eye for quality are crucial, along with the ability to grasp and translate technical capabilities into simple, compelling messages. This is not an entry-level position, you must be able to provide examples of your long and short form articles, reports, and documents as part of the interview process. 


  • Understand CISO, CIO buyer needs, cybersecurity market landscape and competitive forces.
  • Create compelling, differentiated messaging and positioning, with a clear understanding of the target customer and the core capabilities of the offering, benefits, differentiation and bold claims. 
  • Develop and keep fresh content including collateral, thought leadership and solution presentations, website content, videos, blogs, by-lined articles and more to execute communication strategies and accelerate the buyer’s journey.
  • Position our sales and channel organizations to win through effective sales enablement tools and initiatives.  
  • Present to customers, channel partners, analysts, etc. 
  • Assist with the planning and launch of new offerings, capabilities and releases and participate in managing the cross-functional implementation of those plans.
  • Stay abreast of industry news and events, industry analyst reports and social activity. Leverage these to educate key constituents and to drive awareness and demand generation.
  • Create and execute engagement programs for industry analysts and other key influencers.



  • A passion for cyber security and the continuous learning that comes as part of this extremely dynamic and emerging field.
  • 10+ years of cybersecurity software product marketing experience. Specific experience in endpoint security and/or vulnerability management is a plus.
  • Bachelor’s in business or marketing or, if technical, at least 10 years of Marketing experience. 
  • Excellent written communication and excellent presentation skills (PowerPoint/Google Slides). 
  • Ability to collaborate with design and writing teams to produce high quality content.
  • Focus on delivering engaging content on a regular basis and inspire team members.
  • Editing, proofreading and content improvement focus.
  • Familiarity with rapid-response programs
  • An eye towards optimizing content considering SEO and Google Analytics.
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams, executives and third parties
  • Strong ability to multitask with proven track record of execution on product launches, initiatives/programs
  • High-tech, start-up, rapid growth and/or publicly traded company experience.
  • Ability to travel 30% of the time (once we start traveling again).



The choices you make in your career journey matter. You want to do interesting work in an important field while also having time to live your life, which is why we place so much value in your life-work balance. Armis sets you up for success with comprehensive health benefits, discretionary time off, paid holidays including monthly me days, and a highly inclusive and diverse workplace. Put your unique experiences and perspective to work in an environment where they will enable you to thrive, grow, and live your life with integrity.

Armis is proud to be an equal opportunity employer. We never discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected (or not) status. In compliance with federal law, all persons hired will be required to submit satisfactory proof of identity and legal authorization.

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