Field Marketing Manager, Public Sector

Remote Anywhere US

Description

The Company

Armis is a recognized, award winning leader in IoT security. We provide the first agentless, enterprise-class security platform to address the new threat landscape of unmanaged and IoT devices. Fortune 1000 companies trust our unique out-of-band sensing technology to discover and analyze all managed, unmanaged, and IoT devices – from traditional devices like laptop and smartphones to new unmanaged smart devices like smart TVs, printers, HVAC systems, industrial robots, medical devices and more. Armis discovers devices on & off the network, continuously analyzes endpoint behavior to identify risks and attacks, and protects critical information and systems by identifying suspicious or malicious devices and quarantining them.

The Armis marketing team is a diverse group of experienced marketers and storytellers. We are self-starters who build strong connections and we are not afraid to blaze a new trail. We combine creativity and strategic thinking with disciplined planning and deliberate execution.

Armis is seeking a dynamic and experienced Americas Public Sector Field Marketing Manager reporting to the Director of Americas Field Marketing. In this role you will be an integral part of the Americas Field Marketing team, overseeing the success of all marketing initiatives and events for Federal and State and Local government & K-12 sector. This role is for someone with a demonstrated ability to effectively plan national & regional marketing programs to support the needs of the Americas Public Sector Field Team & Sales Leadership with the goal of building & driving demand through field events, thought leadership & demand generation vehicles to help build and accelerate pipeline to support Americas Public Sector Annual & Quarterly Sales Targets. An affinity for measurable outcomes and experience in a highly data-driven marketing organization is a must.

·      Based on data and input from the Americas Public Sector field & leadership team, you will plan and execute regional field marketing programs including industry events & tradeshows, thought leadership summits & digital marketing focused on filling the top of funnel. You will also partner with the Demand Generation team on webinars, direct mail and email marketing campaigns.

·      Foster strong collaboration between marketing, sales and the technical team. You must partner closely to generate and accelerate pipeline to meet and exceed revenue goals/ Effective communication on all programs and initiatives is essential.

·      Leverage corporate and product messaging to tailor as appropriate; you must be able to craft content as it relates to Public Sector Field Marketing programs that demonstrate an understanding of our key GTM initiatives and value proposition/messages that will resonate with our target persona.

·      Provide closed-loop reporting to measure the effectiveness on all Public Sector Field Marketing Events & Programs while identifying areas for optimization. This role requires transparent and frequent communication on marketing effectiveness with both the Field Marketing, Sales and company leadership teams.

Requirements

  • 5+ years of direct experience in a B2B Field Marketing role, ideally within Public Sector for cybersecurity or enterprise software company.
  • You should possess experience managing marketing programs focused at technical and executive audiences (CIO’s, CISO’s, DevOps, Security Architects, etc).
  • BA/BS or equivalent industry experience required; MA preferred
  • Demonstrated ability to work in a fast-paced, sometimes ambiguous, start-up environment with an understanding of how to build from the ground up.
  • Excellent teamwork, interpersonal, and relationship management skills
  • Ability to work with a decentralized, cross-cultural team
  • Proven capability with Salesforce.com/marketing automation platforms required. As well as a familiarity with MS Office, Google Office, etc.
  • Proven track record of supporting successful programs with knowledge of databases, email execution, lead processes, reporting, and analytics
  • Ability to travel 25% of the time

What we offer

We offer comprehensive health benefits, flexible time off, an inclusive and balanced workplace, and an environment where you can grow, be an impact player, and thrive!

We value diversity and freethinkers and are proud to be an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status. In compliance with federal law, all persons hired will be required to submit satisfactory proof of identity and legal authorization to work in the United States.  

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