Director, Global Account Based Marketing (ABM)

New York, New York, United States

Armis is looking for a few of the very best people in their field to join our A-team of big thinkers, doers, movers, and shakers. This unique opportunity truly offers the best of all worlds—start up culture, enterprise level benefits and security, and top pay for the industry. Got your attention yet? Good, keep reading, it only gets better.

Ok, so what exactly does Armis do?

Connected assets are growing at an explosive rate, across every industry and every geo. In today’s world of smart devices and BYOD, these assets come from every direction and are found in every possible environment and industry. And they’re critical to success for every enterprise. And because every single asset represents a very real potential vulnerability, they’re also the last line of defense against today’s sophisticated cyber criminals. 

Armis gives companies of every size—across every industry and geo—complete asset visibility, contextual intelligence, and continuous security. We have partnerships and integrations with the planet’s leading tech and cybersecurity players. And we’re building an incredibly smart and diverse global team of thought-leading technologists, creative visionaries and proven game changers who are ready to take Armis to the next level.

Are you passionate about Account Based Marketing (ABM)? Do you want to help build an ABM team of excellence? Do you know the importance of targeting key accounts with ‘one-to-few’ (cluster) and one-to-one campaigns. Do you see the value in working closely with your peers in Sales and CSM to break through and engage with key decision makers? Are you a practical person, willing to not only do the strategic work, but also get your hands dirty with the day to day execution?

The Director of Account-Based Marketing will drive our ABM program across our customer and prospect segments. In this role, you will be delivering one-to-one and one-to-few ABM programmes, while developing a centre of excellence for Account Based Marketing at Armis.

We are looking for someone who gets stuff done. Someone who can be both a player and a coach.  You thrive on producing campaigns and coordinating with sales. You collaborate well and know what great ABM looks like. This is not your first rodeo, and you have built out a world-class ABM team before, from the ground up. You know what it takes to succeed and understand that piloting and testing are key approaches to getting it right.

You can help to educate others on the importance of ABM, to sit down with them and explain the importance of account mapping and strategic account planning. You know how to demonstrate the ROI from ABM activities (which can be hard to demonstrate). You can build both the ABM strategy and execute with others against the plan.

You will report to our Senior Director of Demand Generation in the UK & will actively collaborate with 5 people who have an ABM remit in the USA and EMEA. You will need to be able to travel across EMEA & the USA if and where needed. 


Ideal candidate:

Our ideal candidate is both a “doer” and a leader and has worked with a range of organisations, industries and agencies. Experience in cyber security is favorable. You like to make things happen and are very collaborative & affable, a team player mindset. You can execute plans and follow direction. You like to network; you like to get things done. You are culturally sensitive and possess high levels of emotional intelligence. You know what it is like to operate in scale-up with agility and the ability to thrive in an ever changing environment.



The following are not exhaustive, we are flexible for the right person, experience is key however:

  • 10+ years’ experience working in Marketing and ABM
  • Experience in cyber security, B2B technology or SaaS or related fields
  • Experience developing and delivering digital marketing campaigns
  • Have a strategic and analytical mindset with the ability to track and report on leading campaign
  • Be a data driven marketer that is comfortable with numbers and presenting back to the organization on data insights and performance metrics.
  • You are adept at building relationships with the sales organisation (and sales leadership) to leverage their knowledge and insights
  • You have experience in recommending and facilitating the use of digital channels and tools such as programmatic advertising, LinkedIn sponsored ads and personalized websites as part of the ABM methodology.
  • Excellent communicator, you are clear, concise and affable.
  • People respect you and like you.
  • Skilled at working with multiple internal and external parties.
  • You have strong emotional intelligence.
  • You can easily maintain a calendar, prioritize responsibilities, and strategically manage your own budget.
  • You are naturally an organized person.
  • You have demonstrated success in managing contractors/agencies when and where needed.
  • Comfortable in a fast-paced working environment where agility and change is part of the journey.
  • Self-driven, positive, and collaborative individual. You enjoy collaborating and going it alone when needed.


What is the culture like at Armis?

Armis offers a truly supportive & positive environment.  Our corporate values are built on positive intent and helping each other and getting stuff done. We all want to win and to win together. We look to talented professionals who know their area of expertise and what must be done.

Who are our customers?

Armis customers are from across all verticals and segments including governments, state, local, education (SLED), healthcare, critical infrastructure providers (CIP), and organizations such as Colgate Palmolive, the NHS, Allegro Microsystems, Nestle, Reckitt, Mondelez, PepsiCo, IBM, DocuSign, the Booking Group, John Muir Health, Brookfield Properties, McKesson, Takeda Pharmaceuticals, AT&T, Florida State University, MTR Elizabeth Line, and many more.

Fortune 100, 500, and 1000 companies trust Armis to secure and protect every asset in their environment. For all your asset security and visibility needs, there is only Armis. Learn more about our award-winning platform at


What we offer

A great working environment. It is true. We are a lovely firm. With regards to benefits here are some of them: We offer comprehensive health benefits, flexible time off, an inclusive and balanced workplace, and an environment where you can grow, be an impact player, and thrive! You will get:


  • Health Care
  • Dental Care
  • Travel Insurance
  • Pension
  • Employer T&E cover
  • International travel
  • Mentoring & CPD
  • WFH flexibility
  • Bonus
  • Stock Options


We could go on. There is more. Lets’ talk about it.


Salary range guidance for this position is: $163,500 - $220,500

The salary range listed does not include other forms of compensation or benefits (e.g. i.e. bonuses, commissions, stocks, health insurance benefits, etc.) offered to candidates. Visit our careers site for more information on benefits at Armis.

The choices you make in your career journey matter. You want to do interesting work in an important field while also having time to live your life, which is why we place so much value in your life-work balance. Armis sets you up for success with comprehensive health benefits, discretionary time off, paid holidays including monthly me days, and a highly inclusive and diverse workplace. Put your unique experiences and perspective to work in an environment where they will enable you to thrive, grow, and live your life with integrity.

Armis is proud to be an equal opportunity employer. We never discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected (or not) status. In compliance with federal law, all persons hired will be required to submit satisfactory proof of identity and legal authorization.

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