The Next Phase of Armis by Yevgeny Dibrov

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Sep 29, 2023

Senior Director, Product Marketing

North Carolina, United States

Armis is looking for a few of the very best people in their field to join our A-team of big thinkers, doers, movers, and shakers. This unique opportunity truly offers the best of all worlds—start up culture, enterprise level benefits and security, and top pay for the industry. Got your attention yet? Good, keep reading, it only gets better.

Ok, so what exactly does Armis do?

Connected assets are growing at an explosive rate, across every industry and every geo. In today’s world of smart devices and BYOD, these assets come from every direction and are found in every possible environment and industry. And they’re critical to success for every enterprise. And because every single asset represents a very real potential vulnerability, they’re also the last line of defense against today’s sophisticated cyber criminals. 

Armis gives companies of every size—across every industry and geo—complete asset visibility, contextual intelligence, and continuous security. We have partnerships and integrations with the planet’s leading tech and cybersecurity players. And we’re building an incredibly smart and diverse global team of thought-leading technologists, creative visionaries and proven game changers who are ready to take Armis to the next level.

This role is 100% remote, based in the US  

Reporting directly to the Chief Marketing Officer, this role requires the post-holder to be a superb product marketing content creation lead, who will ensure both Sales & Marketing are supplied with the right product marketing messaging, materials, & insights they need to succeed. They will have successfully executed similar roles at other Cybersecurity companies. 

She/he/they will be well adept at liaising with multiple stakeholders and ensuring the right materials are delivered on time. They will directly manage a team of Product Marketing & Competitive Intelligence Managers. They will be accountable for delivering product marketing materials on time and under the supervision of the Program Management Office (PMO). 

This role influences how we go to market but is very much focused on delivery of our product messaging, how we position our capabilities and how we ensure strategic analysts (Gartner, Forrester, IDC) rank our firm. They will need to be able to converse with senior leads both internally and externally. They need to understand how to obtain the maximum results from analyst engagements. 

This role requires knowledge, drive and ambition coupled with an innate ability to collaborate. To succeed in the role you will be a superb manager, capable of driving projects forward at speed, able to give clear direction and be both a 'player and a coach'. 

You know how to translate technical specifications and product insights, into usable English by Sales and Marketing personnel. You are a natural ally to the sales enablement, analyst relations, product management and demand generation teams. You know the cyber-security landscape like the ‘back of your hand’. 

Please note: the road to IPO is a long one, the Senior Director of Product Marketing, will have to get themselves and their team up to optimal speed and ensure the team is producing content in a very timely manner. Product Marketing fuels the growth of our business. The post holder needs to work with key stakeholders in multiple time-zones. 

In this role you will work closely with members from different teams; Product Management, Sales Enablement, Analyst Relations, SolutionEngineers, Demand Generation & Digital Marketing. You understand how to be a part of a senior leadership team and will report directly to the Chief Marketing Officer. 


What is the culture like at Armis?

Armis offers a truly supportive & positive environment. Our corporate values are built on positive intent and helping each other to get stuff done. We all want to win and to win together. We look to talented professionals who know their area of expertise and what must be done. 


Who are our customers?

Armis customers are from across all verticals and segments including governments, state, local, education (SLED), healthcare, critical infrastructure providers (CIP), and organizations such as Costco, Colgate Palmolive, the NHS, Allegro Microsystems, Nestle, Reckitt, Mondelez, PepsiCo, IBM, DocuSign, the Booking Group,  Brookfield Properties, McKesson, Takeda Pharmaceuticals, Florida State University, MTR Elizabeth Line, and many more. 

Fortune 100, 500, and 1000 companies trust Armis to secure and protect every asset in their environment. For all your asset security and visibility needs, there is only Armis. Learn more about our award-winning platform at


Ideal candidate:

Our ideal candidate is both a “doer” and a leader. They like to make things happen. They are great writers, very collaborative & affable and have direct experience in product marketing. They understand this is not a strategy only role. This is a content production and influencing role. 

They are culturally sensitive and possess high levels of emotional intelligence. They know what it is like to operate in scale-up and how to nurture and build a team. They know how to give clear directions and to get their team to optimize output. 



The following are not exhaustive, we are flexible for the right person, experience is key however: 

  • 12 years+ experience working in product / proposition marketing or a related role 
  • Experience working with organizations in cyber security
  • Excellent communicator, clear, concise, and affable.
  • Skilled at working with multiple internal and external parties.
  • Strong prioritization skills and able to strategically manage a budget.
  • Demonstrated success in managing contractors/agencies when and where needed. 
  • Comfortable in a fast-paced working environment where agility and pivoting are a part of the journey.
  • Self-driven, positive, and collaborative individual. You enjoy collaborating and going it alone when needed.



Salary range guidance for this position is: $204,500-$252,500 per annum.

The salary range listed does not include other forms of compensation or benefits (e.g. i.e. bonuses, commissions, stocks, health insurance benefits, etc.) offered to candidates. Visit our careers site for more information on benefits at Armis. 

The choices you make in your career journey matter. You want to do interesting work in an important field while also having time to live your life, which is why we place so much value in your life-work balance. Armis sets you up for success with comprehensive health benefits, discretionary time off, paid holidays including monthly me days, and a highly inclusive and diverse workplace. Put your unique experiences and perspective to work in an environment where they will enable you to thrive, grow, and live your life with integrity.

Armis is proud to be an equal opportunity employer. We never discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected (or not) status. In compliance with federal law, all persons hired will be required to submit satisfactory proof of identity and legal authorization.

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